The students that pitched the most effective social media campaign during the class on body image and gender equality are now working with Park Productions to produce and launch the campaign. The project is in the scripting and pre-production phase. The campaign will be launched by short video PSAs and will be aimed at high school age students, both boys and girls, teachers, parents and coaches. Park Productions filmed an interview with Geena Davis during her visit to Ithaca College, which will also be included in the social media campaign.
And while most students went home this summer, Park Productions student editors Kelsey Pope and Rachel MacKillop were hard at work producing videos for the Naturalist Outreach series. The Naturalist Outreach STEM videos are viewed over 1000 times every week, totaling over 250,000 views. Park Productions just began releasing shorter, 3-minute versions of their videos, which will be shown at the Cayuga Nature Center and the Museum of the Earth. Twenty-four Naturalist Outreach videos have already been released in the series, and another five are currently in production. The videos are funded by a grant from the National Science Foundation and have numerous awards.
Park Productions is also finishing up “Coffee in the Cloud Forest,” a documentary that compliments “Water in the Cloud Forest.” “Water” focuses on landowners and members of DECOIN, a local conservation organization that is buying land and reforesting areas to protect watersheds around communities threatened by the effects of mining.
Daniel Masciari and Jacob Beil travelled to Ecuador during the winter of 2015, funded by a global study grant from the Dr. John Keshishoglou Center for Global Communications Innovation, to work in collaboration with the coffee farming collective Asociación Agroartesanal de Caficultores Río Intag (AACRI). The cooperative works to promote sustainable farming practices and economic alternatives to mining. AACRI has been involved in the fight against open-pit mining, a topic featured in “Water in the Cloud Forest.” The association was created to provide an occupational alternative to those intending to work in a mine recently proposed for the area. “Coffee in the Cloud Forest” is currently in post production.
Park Productions has also begun work on a new community service project to raise awareness among adults about sexual violence against high school and middle school age students. Park Productions is partnering with a local advertising and public relations firm, Communique, to complete the project. Students are scripting and producing short video PSAs urging action, beginning with a pledge to protect and shield these children.